Released on = September 27, 2006, 12:25 pm

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Lara now uses the latest version of IDX Broker to display
and completely integrate Multiple Listing Service (MLS) listings on his personal
website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Lara Real Estate Group's Luis Lara to its suite of real estate based
search applications online. Lara now uses the latest version of IDX Broker to
display and completely integrate Multiple Listing Service (MLS) listings on his
personal website. This allows him to retain leads generated from direct traffic,
rather than losing out to the listing broker through the use of traditional framed
MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated MLS data feed was to
generate new leads at a low cost for the client. With automatic email announcements,
custom client home views, and advanced admin and integration controls, El Lara's
clients now have access to the entire MLS listing database on his website. As a
member of Florida's Cape Coral MLS, Lara's clients can search the MLS quickly and
easily using IDX search tools.


Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7.

About Luis Lara
As Founder/Owner of Lara Real Estate Group, Luis Lara has been in the real estate
business for 30 years. Lara specializes in Cape Coral vacant land and is dedicated
to providing his clients with superior customer service.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.



Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com